From the Field

How Have You Innovated Your Sales Team?

Now that we know how to build a biological sales team with Chris Thrasher’s three characteristics, we turn to answering… how do we innovate this sales team?

As Chris mentioned in the previous article, one main characteristic a team member needs to have is an understanding of how to overcome obstacles in their path — namely, that big word “NO.” As a company, we were impacted, as were many, by COVID-19 throughout the year 2020. The impact forced us to become innovative and make sure we didn’t let obstacles block our path to success. Our sales team accepted a difficult challenge and preceded to find different ways to help our growers succeed.

…click below to read more about how ABM and our biological sales team continued to innovate and adapt to changes.

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