From the Field

Know Your Customer to Stay Competitive in Biologicals

Chris Thrasher, Director of North American Sales at Agrauxine – North America.

Did you know that 100% of your products are competitive enough for the industry?

The first step in staying competitive is knowing your customer. It is vital that you put yourself in the customer’s shoes. The business-to-consumer relationship is important, but don’t disregard the relationship with your competitors either. To be a step ahead, you must have an in-depth understanding of your competitors and what they are doing too.

When you prioritize relationships in business, it results in long-term customers and brand loyalty.

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