Vince Wertman, Technical Sales Manager North America at Agrauxine – North America. The use of biologicals in the past resulted in a lot of inconsistencies. Due to these inconsistent results, there are many myths surrounding biologicals. However, thanks to improvements in the biological treatment sector, there are now many benefits to using biologicals. Let’s…
Ronan Kempf, Global Marketing and Development Lead at Agrauxine. When it comes to R&D — coming up with the “next big thing” really depends on what opportunities you see in the marketplace. But, it’s always difficult seeing and identifying what exactly that next, big opportunity is. With consumer demand ever-changing, it is hard to say…
Chris Thrasher, Director of North American Sales at Agrauxine – North America. Did you know that 100% of your products are competitive enough for the industry? The first step in staying competitive is knowing your customer. It is vital that you put yourself in the customer’s shoes. The business-to-consumer relationship is important, but don’t…
Molly Cadle-Davidson, Chief Scientific Officer at Agrauxine – North America. This is part 2 of a 2-part series. What can biologicals do to keep your soil productive? Trichoderma is one of the first organisms that can survive on what is already present in the soil. Trichoderma plays a large part in decomposition and is beneficial to…
Chris Thrasher, Director of North American Sales at Agrauxine – North America. When your company goes through an acquisition or a merger, it’s easy to get intimidated and consumed with the uncertainty as an employee. There are a lot of questions to be answered, from getting new co-workers, new managers, new things to learn,…
Vince Wertman, Regional Sales Manager and Technical Services Director at Agrauxine – North America. Everyone knows over the past three years, the Midwest has been hit by some vastly different weather every summer. Starting with flooding in 2019, heavy rainfall in 2020, and drought and heatwave in 2021. Immediately, Vince Wertman’s mind jumps to…
Chris Thrasher, Director of North American Sales at ABM. Now that we know how to build a biological sales team with Chris Thrasher’s three characteristics, we turn to answering… how do we innovate this sales team? As Chris mentioned in the previous article, one main characteristic a team member needs to have is an understanding…
Dr. Molly Cadle-Davidson, Chief Scientific Officer at ABM. When you work to bring a product to market, there are two approaches most companies follow. The first is the easy one — the market asks for a specific product, and you build one to meet that market need. The second approach is the more complicated one…
Chris Thrasher, Director of North American Sales at ABM. When it comes to building a better biological sales team, there’s a lot that goes into it, but the most important component boils down to one thing: the people. Before you post an available position, you need to have a perfect understanding of what you need….