

Chris Thrasher, Director of North American Sales at ABM.
This is part 2 of a 2 part series.
You can view part 1 of the series, here.
In my last column, we discussed three important points that I use every day when working with my team of nine sales professionals: setting goals, meeting targets and dealing with the day to day challenges of the business. But there’s much more to consider when it comes to managing a sales team — from culture to sales targets to so much more.
It starts with one thing: Hiring the right people.
The first thing I do is look for the individual that wants to achieve goals and is rooted in the agriculture industry. They must have an understanding of agricultural practices and sales experience in the ag field, but not only that — I like to hire from the region where they reside. This is important because the agricultural industry is all about relationships and trust.
One technique I use is …click below to read the full article and Chris’ top four tips on hiring the right people for sales success.