Dan Custis, CEO and Co-Founder, ABM 1st
In the past 17 years, since Advanced Biological Marketing’s inception, I have seen more changes in the biological market than I care to track. So, I will give you, from my own experience, what I think are the key pillars of creating a successful biological company.
In my past life, I was responsible for the sales and marketing of polymer seed coatings, colorants, hard chemistry fungicides and insecticides to the seed industry. In my mind, there had to be a better way to provide additional value to the farmers. A better return on investment (ROI) means more profits. To accomplish this goal, ABM assembled…
